Welcome to True Organic Cosmetics.

We are truly delighted that you are interested in honest organic cosmetics.


Here we share our story—why we love what we do, and why you can feel completely safe and in good hands with our products.

We believe:

Your hair is not the problem.
You don’t need "more"—just the right thing.

Our products reduce instead of overstimulate.
They support instead of mask.

They let your hair breathe.
And allow you to rediscover how powerful naturalness truly is.

For care that cleans up—instead of covering up.
For hair that doesn't need to be tamed,
but can simply be itself.

  • Bild von Dominique dem Gruender von True Organic Cosmetics

    Dominique Hofbauer

    I am the founder and CEO of the company and have been fortunate enough to learn many different things in my life.

    From training as a paramedic, studying astrophysics and music production, to my passion for IT and shooting sports—I consider myself a Jack of all trades.

    My motivation for True Organic Cosmetics arose out of personal necessity, combined with the desire to become the best employer in the world.

  • Bild von Isabella der Gruenderin von True Organic Cosmetics

    Isabella Engelberger

    I am the co-founder of True Organic Cosmetics and am in charge of product development and marketing. With my many years of experience as a master hairdresser and natural hair specialist, I have always wanted to create real natural and organic cosmetics to help my clients achieve healthy and beautiful hair in a lasting way. Together with Dominique, I was able to make this dream come true.

Our story in full and with total honesty:

Many women think their hair is the problem—too dry, too unruly, too thin, too curly.
And they often believe they need to do more—more products, more styling, more control.

But what if the problem isn’t your hair at all? What if it’s what we treat it with? That’s where our story begins.

Even as a child, Isabella knew: she wanted to become a hairdresser. Not because she followed trends, but because she saw how people come alive when they enjoy looking at themselves in the mirror again. At 9, she drew her own salon. At 15, she started her apprenticeship. But at 16, she knew: this isn’t it.

Chemical dyes, silicone care, artificial shine—a façade that had nothing to do with true beauty. In her third year of training, everything changed: she discovered plant-based hair dyes—and with them, a new dimension of care, without irritants, without stench, and without faking. Instead, real results you can feel. And a feeling that lingers.

In 2018, Isabella opened her own organic hair spa. A place where people could feel welcome and hair care finally made sense. But one thing was still missing: natural care that not only works but is also aesthetically appealing.

Then Dominique came along. Clear-headed, with a medical background—and a deep desire to do things differently. Together, we began to question, to develop, to connect:

Nature & effectiveness, style & substance, feeling & structure.

That’s how TRUE ORGANIC COSMETICS was born. Not to launch another cosmetics line, but to prove that true hair care doesn’t have to come at the expense of health, naturalness, or beauty.